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Research papers

Beyond the hype

This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
November 3, 2017
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Citation

Mott and Thomas (2017a, November 03). Beyond the hype. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-hype-9118